After pulling the Camel Dissolvables from their test markets (Columbus, OH, Indianabolis, IN, Portland, OR) late last year, Reynolds America, owners of the Camel Dissolvable products, have re-designed their Sticks, Strips and Orbs. The company has identified two new cities of distribution; Denver, CO and Charoltte, NC for test marketing. The re-design appears to be primarily in the packaging, which continue to look similar to candy dispensers. The only apparent difference is that the candy-dispenser-like packaging is now easier to open.
The products are promoted as a smoke-free option to cigarettes; however, their flavors and easily concealable packaging, looking like gum or candy containers, can serve as hooks to catch youth. The products contain nicotine.
More dissolvables have entered the market. Other tobacco giants are joining the trend by developing sticks. Phillip Morris USA, an Altria company, has developed Marlboro Smokeless Tobacco Sticks in flavors such as ‘Cool Mint’ and ‘Smooth Mint’. Another Altria division, U.S. Smokeless Tobacco Company has developed a similar product, Skoal Smokeless Tobacco Strips, which offer similar flavors. Both the Marlboro Smokeless Tobacco Sticks and Skoal Smokeless Tobacco Sticks are being sold in select Kansas retail outlets.